Current: Director of Strategic Initiatives, Go-to-Market @ AlphaSense

What is AlphaSense?
AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Since 2011, our AI-based technology has helped professionals make smarter business decisions by delivering insights from an extensive universe of public and private content—including company filings, event transcripts, news, trade journals, and equity research.

What do I do?
As a Director on the small but mighty Strategic Initiatives team, I work to successfully verify, incubate, and launch growth initiatives via new markets, new personas, and product extensions. In this role I work closely with leaders across our Sales, Marketing, Enablement, Product, and Content teams to maximize the effectiveness of our revenue organization through a balance of strategic planning and operational execution.

Previous: MBA Candidate @ University of Michigan Ross School of Business
2020-2022 // Ann Arbor

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Previous: Commercial Strategy @ InVision

2018-2020 // NYC

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What is InVision? 
InVision is the Digital Product Design platform used to make the world’s best customer experiences. InVision provides design tools and educational resources for teams to navigate every stage of the product design process, from ideation to development.

What did I do?
Towards the end of the summer (2018), I joined the Special Projects team at InVision. As members of the Customer Facing Team, our mission was to unlock growth opportunities for the company by developing, incubating, and executing novel strategies.

After my first year at InVision, I moved over to the Commercial Strategy team, where I managed go-to-market strategies for our Enterprise business with a specific focus on pricing.

What else should you know?
InVision is a fully distributed company, giving employees the opportunity to work from anywhere in the world. While I was based in Brooklyn, NY, I also worked in Costa Rica, Argentina, Miami, Philadelphia, London, and Portugal.

Previous: A bunch of things @ Squarespace

2015-2018 // NYC

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What is Squarespace?
Squarespace exists to help people with creative ideas stand out and succeed through a modern platform that enables millions to build a brand, share their stories, and transact with their customers in an impactful and beautiful online presence.

What did I do?
My journey at Squarespace began on the Marketing team, where I led customer acquisition efforts across programmatic, digital, and brand channels. After helping scale the digital marketing function, I moved over to the Strategy team to take on various initiatives to grow distribution channels across core and emerging products. This included leading Squarespace’s university program, relaunching a referral partner network, and managing a rapidly growing and nuanced enterprise pipeline. I then turned my attention to building a profitable business line through the development of a creative services marketplace to connect our community of creative professionals (Squarespace Circle) with do-it-for-me customers.

What else should you know?
My time at Squarespace had me wearing the hats of a marketer, a business strategist, product manager, and all around growth specialist. I had the chance to connect with some of the most interesting and exciting companies around the world while working with an extraordinary group of colleagues on a product that I believe in.

Previous: Analyst @ Red Ventures

2013-2014 // Charlotte

Previous: Internships while studying Public Policy @ Duke University